Система поощрений для постоянных покупателей.
A scheme rewarding customers who buy often.
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See how the word “программа лояльности” is used in sentences
Их программа лояльности даёт бесплатные перелёты. — Their loyalty program gives free flights.
Ты уже вступил в программу лояльности? — Have you joined the loyalty program yet?
Мы записались в программу лояльности отеля прошлой весной. — We signed up for the hotel's loyalty program last spring.
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