Die Marken, zwischen denen ein Käufer wählt.
The brands a buyer is choosing between.
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See how the word “Auswahlkreis” is used in sentences
Unser Ziel ist es, in den Auswahlkreis zu kommen. — Our goal is to enter the consideration set.
Wie groß ist der Auswahlkreis des Kunden? — How large is the customer's consideration set?
Zwei unserer Wettbewerber fielen aus dem Auswahlkreis heraus. — Two of our rivals dropped out of the consideration set.
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