Attention bruyante et enthousiaste autour d'une nouveauté.
Loud, excited attention around something new.
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See how the word “battage médiatique” is used in sentences
Le jeu n'a jamais été à la hauteur du battage médiatique. — The game never lived up to the hype.
Il y a un tel battage médiatique autour de ce téléphone. — There is so much hype around this phone.
Le battage médiatique est retombé au bout d'une semaine. — The hype died down after a week.
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