Activité qui consiste à vendre le droit d'utiliser une marque.
The business of selling rights to use a brand.
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See how the word “franchisage” is used in sentences
Le franchisage a permis à la chaîne de grandir vite. — Franchising helped the chain grow quickly.
Connais-tu bien le franchisage ? — Do you know much about franchising?
L'entreprise s'est lancée dans le franchisage il y a dix ans. — The company moved into franchising ten years ago.
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