Ensemble des marques entre lesquelles l'acheteur hésite.
The brands a buyer is choosing between.
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See how the word “ensemble évoqué” is used in sentences
Notre objectif est d'entrer dans l'ensemble évoqué. — Our goal is to enter the consideration set.
Quelle est la taille de l'ensemble évoqué du client ? — How large is the customer's consideration set?
Deux de nos concurrents sont sortis de l'ensemble évoqué. — Two of our rivals dropped out of the consideration set.
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